We’re back, better than ever

Welcome to a magazine where equestrian life meets style.
From the stable to the show ring—and far beyond—we share inspiration, smart advice, and carefully selected products for those who live horses not just as a sport, but as a way of life.
Because equestrian passion doesn’t stop at the barn door..

Where Elegance
Takes the Jump

In the rarefied world of elite show jumping, performance is only the beginning.Beyond athletic brilliance lies a universe shaped by heritage, aesthetics, and uncompromising craftsmanship—values that naturally attract the world’s most prestigious luxury houses.

Brands such as Hermès, Gucci and Rolex do not merely sponsor the sport; they curate its image, aligning themselves with riders who embody excellence, discretion, and timeless style. This is where sport becomes culture—and competition becomes a statement.

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Editorial

When Horse Racing Became an Icon of Style

In late 19th-century Britain, horse racing was far more than competition. It was ritual.

Racecourses such as Ascot Racecourse and Epsom Downs Racecourse were social stages where aristocracy and rising industrial wealth met under the guise of sport. The track was a runway; the grandstand, a parliament of elegance.

Founded in 1868, the British weekly Vanity Fair became one of the most refined visual chronicles of Victorian society. Through its now-celebrated colour caricatures, the magazine immortalised politicians, aristocrats, military officers, artists — and, significantly, the leading figures of the racing world.

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Our Choices

Looking for premium equestrian gear?

Explore the Tosoni Selleria online store on Amazon and find high-quality saddlery, accessories, and riding equipment designed for comfort, durability, and style.  From everyday essentials to professional-grade products, Tosoni Selleria combines tradition and innovation to support both horse and rider—now just a click away, with the convenience and reliability of Amazon.

For the grooming

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For the horse

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For the rider

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Mastering the Art of Clipping

Clipping a horse is never just about removing hair. It’s about understanding the coat, respecting the horse’s sensitivity, and choosing tools that work with you — not against you.

Go beyond the basics to share practical advice, professional secrets, and expert-tested techniques that make all the difference between an average clip and a truly smooth, stress-free result. From preparation and timing to blade choice and aftercare, every detail matters.

Take a closer look at the best horse clippers on the market, explaining what really sets them apart — power, noise level, ergonomics, battery life, and long-term reliability — so you can choose the right clipper for your horse, your routine, and your stable.

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“”There is something about the outside of a horse that is good for the inside of a human.””

Winston Churchill

Strong from the ground up: the essential Hoof Care Guide

A healthy hoof care routine is one of the simplest — and most powerful — ways to protect your horse’s soundness. Strong, balanced hooves don’t happen by chance; they are the result of daily attention, correct management, and the right products. Remember the old saying: “No hoof, no horse.” It’s absolutely true.

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